What Brand Identity Is and Why You Need It

In the global marketplace, it isn’t enough to just have a logo and a website. For a business to succeed, they need to build their brand identity. A brand identity is the way that your business sets itself apart from other businesses, and the visual and interactive components that distinguish your brand in the mind of your customers. It is the personality of your business. That personality can do a lot to draw in new customers and grow your bottom line. Brand identity is now integral to a business’ success today.

Creating a brand identity in today’s competitive environment requires a dedicated effort on behalf of the company to become unique and desirable to clients and customers. Some of the best branding companies are those that we immediately recognize by their name,their logo, and the distinct feeling we associate with the company (most often something akin to happiness or trust). These brands are great at interacting with their customers online through social media, deliver on their promises to customers, and giving them a positive experience during their time working with the company. Entrepreneur.com notes that Target is great at giving an excellent experience to their customers. This discount chain doesn’t feel discount, and the designer names they’ve drawn into the store make customers feel like they are shopping in a much more expensive boutique environment.

So what is the brand identity of your business? And what is your business doing to establish that identity in the minds of your customers? Because this is about more than just a logo, you’ll need to develop a far-reaching, long term marketing and design strategy for your business. Who do you want to be for your customers? And how are you going to get there? These are tough questions that won’t have quick and easy answers. You’ll need to take time to think them over, and consulting with a branding firm may be the right move for your company.

Trimention has been working with companies on their brand identities since 1992. We love merging the tried and true methods of the marketing world with the digital experience of today to create some of the biggest and best brand identities. Take a moment to flip through our online portfolio and see the brand building work we’ve done with other companies, then imagine what we can do for yours. When you’re ready to get started, contact us. We’re ready to partner with you in building a brand that you and your customers will love.