Leamington Health Club –
Logo Design, Rebrand, Brand Identity, Brand Guidelines & OOH Design – Leamington Spa & Warwickshire
A Complete Logo & Branding revamp for local Leamington Gym
Leamington Health Club (formerly Core Gym) partnered with Bear Design Studio in Leamington Spa to deliver a full rebrand, evolving the business into a more inclusive, modern and recognisable health and fitness brand.
The objective was to move away from the traditional “hardcore gym” aesthetic and create a brand that felt more welcoming, balanced and accessible, while still retaining strength and credibility within the fitness space across Leamington Spa and Warwickshire.
We delivered a complete rebrand including logo design, brand identity development and full brand guidelines, alongside ongoing support across both digital and offline applications.
The Challenge
Core Gym had built a strong local reputation in Leamington Spa, but the existing brand felt too narrow in its appeal and didn’t reflect the inclusive, community-driven environment the business had grown into.
The challenge was to:
Transition from Core Gym to Leamington Health Club (LHC)
Create a more inclusive and approachable brand identity
Maintain strength and credibility within the fitness space
Develop a logo that was simple, recognisable and scalable across all touchpoints
Jens, the owner, also wanted to introduce an eclipse-inspired element into the branding to represent balance, transformation and continuous progress – a visual nod to the idea that health and fitness is an ongoing journey, not a fixed destination.
The Solution
Logo Design & Brand Identity
We developed a refined logo design centred around the LHC identity, incorporating a subtle eclipse effect to create a distinctive and meaningful visual mark.
Designed a clean, modern LHC logo that feels strong yet approachable
Introduced an eclipse motif to represent balance, movement and progression
Created a softer, more inclusive visual tone while maintaining brand authority
Ensured the logo works across signage, apparel, digital platforms and print
Brand Guidelines
To ensure consistency, we developed a full set of brand guidelines, covering:
Colour palette and typography system
Logo usage and variations
Visual direction and layout principles
Application across online and offline materials
This provided a clear framework for the brand moving forward, ensuring everything stays aligned as the business grows.
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